What does Digifyus do in an influencer campaign?
Digifyus handles the outreach and the negotiation, the two parts of influencer marketing that take the most time. You don't chase creators or argue rates in DMs: we do it for you and come back with collabs that are agreed.
- Outreach to creators on Instagram, for your brand
- Negotiation of the fee, or a barter deal paid in your products
- What gets posted, agreed up front: reels, stories or posts, and the dates
- UGC creators who make videos and photos for your own page and ads
Which creators do you work with?
We work with Instagram creators of every size: nano and micro creators, roughly 1K to 100K followers, and bigger creators when the budget allows. Smaller creators cost less per post, and some of them collaborate on barter. We also work with UGC creators, who make content that your brand posts or runs as ads instead of posting it on their own profile.
How much does influencer marketing cost?
Influencer marketing at Digifyus is priced per campaign. You get one all-in quote in writing that already includes the creators' fees, so there is a single price to approve. It depends on how many creators you want, how big they are, and how much is paid in cash or in products.
| Service | Starting price | Billed |
|---|---|---|
| Influencer marketing | On quote | per campaign, all-in |
| Instagram handling | On quote | monthly plans |
| AI product shoot | ₹150 | per image |
What is a barter collaboration?
A barter collaboration is a collab paid in products instead of money: the creator receives your product and posts about it. It keeps the cost of a campaign down, and we can mix barter and paid creators in the same campaign.
How does an influencer campaign start?
An influencer campaign starts with four steps in one WhatsApp chat, and nothing is agreed with a creator until you approve the quote.
- Say hi on WhatsApp. Tell us about your product and the kind of creators you have in mind. The first chat is free.
- Get one quote. We agree the number and size of creators, paid or barter, and send one all-in quote in writing.
- Outreach and negotiation. We reach out to creators and agree the fee or barter, the posts and the dates.
- Collabs go live. Creators post what was agreed, on the agreed dates.
Influencer marketing questions, answered
Does the quote include the creators' fees?
Yes. You get one all-in quote in writing that already includes the creators' fees, so you have a single price to approve.
Which platforms do you cover?
Instagram. Our influencer campaigns run on Instagram, with creators posting reels, stories or posts.
Can creators be paid in products instead of money?
Yes. We arrange barter collabs, where creators post in exchange for your products, and we can mix them with paid creators in one campaign.
Can creator videos run as ads?
Yes. UGC creators make content for your own page and ads, and our performance marketing service can run those ads on Meta.
Updated by the Digifyus team, led by Arnav.