Guide · Amazon

How to list products on Amazon India, step by step

To list a product on Amazon.in, you register as a seller with your GSTIN, or PAN if you only sell GST-exempt products, then add the product: match it to an existing listing or create a new one with a title, bullet points, images, a category, a price and a quantity. Amazon's current rules for India cap titles at 75 characters, so the rest of the detail goes into item highlights and bullet points.

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  • 6-minute read
  • Updated 31 October 2026
  • By Arnav, founder of Digifyus

In short

  • Register with a GSTIN (PAN only for GST-exempt products), a bank account and a pickup address in your GST state.
  • Titles: 75 characters at most, no promotional phrases, no word more than twice. Item highlights add 125 characters.
  • Main image: the product fills 85% of the frame on pure white. 1,000 pixels or more turns on zoom.

What do you need before you list on Amazon?

You need an Amazon.in seller account, and Amazon's seller registration guide asks for:

  • Your GSTIN. Amazon verifies it, which can take up to 72 hours. If it can't, you upload your GST certificate.
  • PAN details instead, only if you sell GST-exempt products.
  • A bank account that you use for your business.
  • A pickup address in the same state as your GST registration.

For each product you also need its details, dimensions and photos, plus a barcode (a UPC or EAN) or an approved GTIN exemption from Amazon. In India, barcodes are issued by GS1 India.

How do you list a product on Amazon, step by step?

  1. Search Amazon's catalogue first. If your exact product is already listed, match it and add your offer instead of creating a duplicate.
  2. Create a new listing if it isn't there. Choose the product type, so the product lands in the right category (Amazon calls this a browse node).
  3. Add the product ID and details. The barcode or exemption, brand, title, bullet points, description and attributes.
  4. Upload images. One main image that meets Amazon's rules, then more angles and lifestyle shots.
  5. Add the price and quantity, review the listing and publish it.
  6. Check it shows up in search. A listing needs a live offer, a category and no quality issues to be found.

What are Amazon's title rules?

Amazon's title requirements for India apply to all product types except media:

  • 75 characters at most, counting spaces.
  • No promotional phrases, such as "free shipping" or "100% quality guaranteed".
  • No decorative special characters. These are not allowed: ! $ ? _ { } ^ ¬ ¦. Others such as # or < are allowed only in context, like "Style #4301" or "<10 lb".
  • No word more than twice. Prepositions, articles and conjunctions don't count; brand names do.

Amazon suggests this order: brand, flavour or style, product type, key attribute, colour, size or pack count, then model number. Capitalise the first letter of each word except short words like "and" or "with", and write numbers as numerals. For example: "Asha Home Cotton Bath Towel, Grey, Pack of 2".

Many guides still quote a 200-character limit, from the rule Amazon announced for January 2025. Amazon's help page for India now sets 75, and once your title fits, you can add item highlights: another 125 characters of comma-separated details, such as materials or uses, shown below the title.

How do you write Amazon bullet points?

Amazon's bullet point requirements ask for at least three bullet points, with limits that vary by product type. Good bullets:

  • Start with a short header and a colon, for example "Cotton fabric: Made from 100% cotton".
  • Read as a fragment, with no full stop at the end, and a space between number and unit ("60 ml").
  • Say something new each time: features, benefits and who the product is for.

Bullets can be removed or edited if they contain emojis, symbols like ™ or ®, placeholder text such as "N/A", ASINs, guarantees, website links or contact details, all caps, or claims such as "eco-friendly" or "anti-bacterial".

What are search terms on Amazon, and how long can they be?

Search terms are hidden keywords, entered in the generic keyword field, that help Amazon match your product to what shoppers type. Amazon's search guidance for India limits them to less than 250 bytes. Use synonyms, spelling variations and abbreviations, in lowercase, separated by spaces. Leave out brand names, ASINs, words like "new" or "best", and anything already repeated.

The limit is in bytes, not characters. Plain English letters take one byte each, but Hindi and other Indian scripts take more, so 250 bytes holds far fewer words in Devanagari.

What are Amazon's image rules?

Every product needs at least one main image that meets Amazon's product image guide, and Amazon recommends adding at least six more images and one video.

Amazon.in image requirements, from Amazon's product image guide
RuleRequirement
Size500 to 10,000 pixels on the longest side. 1,000 pixels or more turns on zoom.
File typeJPEG (recommended), TIFF, PNG or non-animated GIF, RGB colour, at least 72 dpi
Main image backgroundPure white: RGB 255, 255, 255
Main image framingThe product fills 85% of the image, shown whole and only once, one unit plus what comes in the box
Main image extrasNo props that aren't included, no packaging unless it is part of the product, no mannequins
Every imageNo reviews, star ratings, claims like "free shipping", Amazon logos or badges like "Best seller"

Using AI images? If a photo shows photorealistic people who were generated by AI, Amazon asks you to tag the file before upload, by adding the keyword contains-synthetic-performer to its metadata, so Amazon can label it. A new image can take up to 24 hours to appear on the product page.

Why isn't my Amazon listing showing in search?

Amazon's search troubleshooting lists these common reasons a product can't be found:

  • No offer: the product needs a price and quantity to be buyable.
  • No category: a product without a browse node isn't indexed.
  • A quality issue: the listing is suppressed until the problem is fixed, such as a main image that breaks the rules.
  • A future launch date: the offer's release date has to be in the past.

Should you get help with Amazon listings?

If you have more than a few products, or a listing that gets views but few orders, it often pays to have the research and writing done for you. Digifyus writes Amazon listings from ₹4,999 per product: keyword research, titles that fit the 75-character rule, bullet points, descriptions, the right category and variations, with help on barcodes and FBA. Product images can come from an AI product shoot, from ₹150 per image. What Amazon charges for each sale is in our guide to Amazon seller fees in India. Selling on Flipkart too? Read how to sell on Flipkart.

Amazon listing questions, answered

Can I sell on Amazon India without GST?

Only GST-exempt products. Amazon lets you register with PAN details for those. Everything else needs a GSTIN.

How long can an Amazon product title be?

On Amazon.in, 75 characters including spaces, for all product types except media. Item highlights give you another 125 characters for details.

What size should Amazon product images be?

At least 500 pixels on the longest side, and no more than 10,000. Use 1,000 pixels or more so shoppers can zoom in.

How long do listing changes take to show?

Amazon says title and item highlight changes take 24 to 48 hours to appear, and a new image can take up to 24 hours.

Sources: Amazon Seller Central help for India: Product image guide, Product title requirements, Bullet point requirements and Search optimisation · Seller registration guide (Amazon.in), checked 31 October 2026

Written by Arnav, founder of Digifyus, a digital marketing agency for D2C and e-commerce brands. Published , updated .

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