Guides
Guides for brands that sell online
Short, practical guides from the Digifyus team on the questions brands ask us most: how ads are judged and what they cost, what UGC and barter collabs are, how to sell on Amazon and Flipkart, and what a website or an agency costs. Each one answers the question first, then shows the detail.
- What is performance marketing?What it is, how it works on Meta and Google, the numbers that matter and what it costs.7-minute read
- ROAS, CPL, CPM and CTR explainedThe six ad numbers with formulas, worked examples in rupees and your break-even ROAS.5-minute read
- What is UGC?UGC creators, barter collabs, nano and micro influencers, and the labels ASCI asks for.6-minute read
- What is D2C?The direct-to-consumer model: how it works, D2C vs B2C vs B2B, and how D2C brands grow.4-minute read
- How to sell on FlipkartThe documents you need, how listing works, Flipkart's 0% commission rule and fulfilment options.5-minute read
- How to list products on Amazon IndiaStep by step, with Amazon's current title, bullet point, search term and image rules.6-minute read
- How much do Instagram and Facebook ads cost?How Meta prices ads, a budget that lets ads learn, GST on ads in India and what an agency adds.9-minute read
- Amazon seller fees in IndiaReferral, closing and shipping fees, the 0% referral rule under ₹1,000, 18% GST and a worked example.5-minute read
- Website development cost in IndiaThe one-time build, then the running costs: domain, hosting, Shopify plans and fees on payments.4-minute read
- Digital marketing packages and chargesHow agencies charge, what a package should include, and every Digifyus starting price in one table.4-minute read
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Updated by the Digifyus team.