In short
- Budget for two costs: the build, paid once, and the running costs, paid monthly or yearly.
- On Shopify, payments through Razorpay pay Shopify's fee (2% on Basic) on top of Razorpay's own.
- A Digifyus starter website starts at ₹9,999, one-time, with WhatsApp enquiries built in.
What does a website cost to build?
The build is a one-time cost, and it depends on how much the site has to do:
- Pages: a one-page site takes less work than a site with a page for every product or service.
- Design: a ready template is quicker than a design made for your brand.
- Selling online: a product catalogue, a cart and a payment gateway add work.
- Features: WhatsApp enquiry flows, booking forms or paid tools each add to the scope.
- Content: the words and photos, if they have to be written or shot for you.
| Service | Starting price | Billed |
|---|---|---|
| Starter website | ₹9,999 | one-time, mobile-first |
| Bigger sites, payments, custom tools | On quote | one-time |
| Logo design | ₹999 | one-time |
| Brand kit | ₹999 | colours, fonts and templates |
What does a website cost to run?
After launch, a website has running costs every month or year:
| Cost | What it is |
|---|---|
| Domain name | A yearly fee to a domain registrar for your address, such as yourbrand.in. Check the renewal price, not just the first-year offer. |
| Hosting | Where the site lives, paid monthly or yearly, unless your platform includes it, as Shopify does. |
| Store platform | Shopify Basic is ₹1,800 a month billed yearly, or ₹1,994 billed monthly. Grow is ₹6,700 and Advanced ₹27,100 a month, billed yearly. |
| Payment gateway | A fee on each online payment. Razorpay's pricing page lists a standard fee of 2%. |
| Changes and updates | New pages, offers and fixes after launch, by your developer or your own team. |
Shopify or a custom website: which costs less?
It depends on how much you sell online. Shopify charges a monthly plan, and when you take payments through a third-party provider such as Razorpay, it adds its own transaction fee on top of the provider's: 2% on Basic, 1% on Grow and 0.6% on Advanced, according to Shopify's pricing for India. A custom website has no store plan and no platform transaction fee: you pay for hosting and the payment gateway's own fee.
| Compared | Shopify Basic | Custom website |
|---|---|---|
| Monthly platform fee | ₹1,800, billed yearly | None; you pay for hosting |
| Fee on each payment | Razorpay's fee plus Shopify's 2% | Razorpay's fee |
| On ₹1,00,000 of sales a month | ₹2,000 to Shopify, on top of Razorpay's fee | Razorpay's fee only |
As sales grow, the plans trade places: Shopify Grow costs ₹4,900 a month more than Basic, billed yearly, but its fee is 1% lower, so it pays for itself once payments through a third-party provider pass about ₹4.9 lakh a month.
How can you keep website costs down?
- Start with the pages that bring enquiries: home, your products or services, and contact.
- Send enquiries to WhatsApp, where you already talk to customers.
- Compare the renewal prices of the domain and hosting, not just the first-year offers.
- On Shopify, work out the transaction fee at your sales volume before you choose a plan.
- Use a brand kit, so new pages match the old ones without new design work.
What does a Digifyus website include?
Every Digifyus website is built to bring in enquiries and orders: a mobile-first design, WhatsApp enquiry flows that send each enquiry straight to your chat, payment gateway setup such as Razorpay when you sell online, and SEO basics and speed. A starter website starts at ₹9,999, one-time, and you get the price in writing, with what's included, before any work begins. See live sites and designs to pick from in our website catalogue, or read about website development at Digifyus.
Website cost questions, answered
How much does a basic website cost in India?
At Digifyus, a starter website starts at ₹9,999, one-time, for a mobile-first site with WhatsApp enquiries. Add the yearly domain fee and hosting, or a store plan if you sell online.
How much does Shopify cost a month in India?
Shopify's Basic plan is ₹1,800 a month billed yearly, or ₹1,994 billed monthly. Grow is ₹6,700 and Advanced ₹27,100 a month, billed yearly, and Plus starts at ₹1,75,000 a month.
What does it cost to take payments on a website?
A fee on each payment. Razorpay lists a standard fee of 2%. On Shopify, payments through a third-party provider also pay Shopify's transaction fee: 2% on Basic, 1% on Grow and 0.6% on Advanced.
Do I have to pay for a website every year?
The build is paid once, but the domain is renewed every year, and hosting or a store plan is paid monthly or yearly.
Sources: Shopify pricing (Shopify India) · Pricing (Razorpay), checked 31 October 2026
Written by Arnav, founder of Digifyus, a digital marketing agency for D2C and e-commerce brands. Published , updated .