In short
- Ongoing work is billed monthly; one-off work per product, image, video or project.
- Ad spend and creator fees are costs of their own, so check whether a quote includes them.
- Ask for the scope and the price in writing before any work starts.
How do digital marketing agencies charge?
Most agency quotes use one of four pricing models, or a mix of them. Knowing which one you are looking at makes quotes easier to compare.
| Pricing model | Used for | What to check |
|---|---|---|
| Monthly fee | Ads management, Instagram management and other ongoing work | What each month includes: how many creatives, posts or reels, and how results are reported |
| Percentage of ad spend | Ads management, at some agencies | How the fee changes as your budget grows |
| Price per piece of work | Product listings, images, videos and logos | What one unit includes, and what changes cost extra |
| Price per project | Websites, catalogues and brand kits | The full scope in writing: pages, features and what happens after launch |
What should a digital marketing package include?
- Clear deliverables: how many ad creatives, posts, reels or listings you get.
- Who pays for ads and creators: whether ad spend and creator fees are inside the price or paid separately.
- Tracking and reports: the pixel or tag setup, and a report you can read at least once a month.
- Ownership: the ad account, the page and the content should stay in your name.
- Approval: nothing goes live without your OK.
- Billing: how often you pay, and what you pay for.
What does Digifyus charge?
Every Digifyus service has a starting price or is quoted on scope, and you get the final price in writing before any work begins.
| Service | Starting price | Billed |
|---|---|---|
| Performance marketing, Silver Pixel | ₹15,000 | per month, for ad spend up to ₹20,000 |
| Performance marketing, Golden Pixel | ₹20,000 | per month, for ad spend above ₹20,000 |
| Amazon listings | ₹4,999 | per product |
| Flipkart listings | ₹4,999 | per product |
| Influencer marketing | On quote | per campaign, all-in, with the creators' fees included |
| AI product photography | ₹150 | per image |
| Product photo editing | On quote | per image set |
| Instagram management | On quote | monthly plans; the mid plan includes 4–5 reels a month |
| Catalogue design | On quote | per catalogue |
| AI motion graphics videos | On quote | per video |
| Website development | ₹9,999 | for a starter website, one-time |
| Logo design | ₹999 | one-time |
| Brand kit | ₹999 | colours, fonts and templates |
What do common packages look like?
Most brands combine a few services. Three common starting points:
- Launching a D2C brand online: a logo and brand kit, a starter website and Meta ads on Silver Pixel.
- Selling on marketplaces: Amazon and Flipkart listings for each product, with AI product images or photo editing for the gallery.
- Growing on Instagram: Instagram management for the page, an influencer campaign for reach, and ads that turn followers into buyers.
Each part is priced on its own, so you pay for what you use and can add more later.
Why is ad spend kept separate?
Ad spend is what Meta or Google charge to show your ads. Paying it directly means you see every rupee spent in your own ad account. In India, Meta also adds GST to ad charges, so budget for that on top. Our guide to what Instagram and Facebook ads cost shows how to size the budget.
How do you compare agency quotes?
- Compare the work, not just the price. Line up the deliverables: creatives, posts, listings and reports.
- Check what is outside the price. Ad spend, creator fees, stock photos and paid apps.
- Ask how results are measured. Cost per lead, cost per sale or ROAS, and how often you will see them.
- Ask for work from your category. Real examples, even with the client's name hidden.
- Get it in writing. The scope, the price and the billing cycle, before any work begins.
Want a quote from Digifyus?
Tell us on WhatsApp what you sell and where, and we will suggest where to start and send a written quote. The first chat is free. See all services and starting prices, or read what performance marketing is.
Agency pricing questions, answered
How much does digital marketing cost per month in India?
It depends on the work. At Digifyus, ads management is ₹15,000 a month for ad spend up to ₹20,000, plus the ad spend itself, and Instagram management is quoted as monthly plans.
Is ad spend included in digital marketing packages?
Not at Digifyus. You pay Meta or Google directly for the ads, and our fee covers the strategy, creatives, setup and reports. Influencer campaigns work differently: the quote is all-in, with the creators' fees included.
Are Amazon listings priced per product?
At Digifyus, yes, because each product needs its own keyword research and copy: Amazon listings start at ₹4,999 and Flipkart listings at ₹4,999 per product.
Will I get the price in writing?
Yes. Every Digifyus project gets a written quote, with what's included, before any work begins.
Sources: Digifyus starting prices, as shown on this site · About India's GST (Meta Business Help Centre), checked 31 October 2026
Written by Arnav, founder of Digifyus, a digital marketing agency for D2C and e-commerce brands. Published , updated .